Eczema, also known as dermatitis, is more than just dry skin — it’s a chronic, inflammatory condition that affects millions of people every year, from infants to the elderly. As we mark Eczema Awareness Month this October, we want to help shed light on the realities of living with eczema, break down common misconceptions, and share tips on how to manage flare-ups effectively.

What Is Eczema?

Eczema is a non-contagious, inflammatory skin condition that causes the skin to become dry, red, itchy, cracked, and sore. For many, the itch can be intense and constant — leading to sleepless nights, skin damage from scratching, and emotional distress. In fact, many people living with eczema experience associated challenges like anxiety, depression, and low self-esteem.

In the UK, 1 in 5 children and 1 in 10 adults are affected by atopic eczema, the most common form of the condition.

Types of Eczema

Although “eczema” and “dermatitis” are often used interchangeably (both mean “inflammation of the skin”), there are different types — with two of the most common being:

1. Atopic Eczema

This form of eczema is inherited and comes from within the body. People with atopic eczema are born with a natural tendency for their skin to become inflamed. Flare-ups can occur at any time, often triggered by environmental or emotional factors.

2. Contact Dermatitis

Unlike atopic eczema, contact dermatitis is triggered by external substances — such as soaps, detergents, fragrances, or certain metals. When the skin comes into contact with an irritant or allergen, it reacts with inflammation. Fortunately, identifying and avoiding the trigger can help the skin recover.

Common Eczema Triggers

Flare-ups can be unpredictable and frustrating. Some of the most common triggers include:

• Harsh soaps and detergents

• Fragrances and preservatives in skincare

• Sudden changes in temperature or humidity

• Stress and emotional pressure

• Allergens like dust mites or pet dander

Understanding your triggers is a key step in effective eczema management.

Caring for Eczema-Prone Skin

When managing eczema, choosing the right skincare products can make a huge difference. Look for gentle, fragrance-free formulations with hydrating and barrier-repairing ingredients, such as:

• Ceramides: Help restore the skin barrier and lock in moisture.

• Colloidal Oatmeal: Known for its soothing and anti-inflammatory properties.

• Glycerin: A humectant that draws water into the skin for deep hydration.

To make it easier to choose safe and effective products, look for items that carry the National Eczema Association's Seal of Acceptance™ — a mark of trust for people with sensitive skin.

Support and Solutions

Living with eczema can be exhausting — not just physically, but emotionally as well. That’s why Eczema Awareness Month is so important. It’s a time to:

• Educate and inform others

• Offer support to those affected

• Encourage empathy and understanding

• Share resources and skincare solutions that really work

Whether you’re managing eczema yourself, caring for a child, or simply want to support a friend, small steps — like sharing awareness posts or understanding someone’s skincare needs — can make a big difference.

Looking for gentle, effective skincare?
Shop our recommended range of products specially formulated for dry, sensitive skin conditions like eczema and psoriasis.

Dr S Ahmed