If you’ve spent even five minutes on beauty TikTok lately, you’ve probably seen people whispering excitedly—and sometimes a little dramatically—about the “salmon sperm facial.”
Let’s clear this up right now: no one is rubbing fish DNA directly onto your face.
What they are talking about is something far more elegant, scientific, and genuinely skin-transforming: polynucleotides.

What Are Polynucleotides (and Why Should Your Skin Care)?

Polynucleotides—often just called “PNs”—are long chains of nucleotides, which are basically the building blocks of DNA. When applied or injected into the skin, they act like little cellular coaches:

• encouraging regeneration,

• improving hydration,

• supporting wound healing,

• and boosting overall skin quality from the inside out.

Think of PNs as the ultimate multitaskers. They don’t freeze anything, they don’t plump like filler—they just help your skin perform the way healthy skin is meant to.

So… Where Does the Salmon Come Into It?

The polynucleotides used in advanced skin treatments are often derived from purified DNA found in salmon or trout—chosen because their DNA is incredibly biocompatible with human tissue.
But before you picture sashimi-infused skincare, know this: the DNA is ultra-purified, refined, sterilized, quality-controlled, and processed to a level that is lightyears beyond anything remotely “fishy.”
The source isn’t the story—the science is.

Why We Use Plinest® Polynucleotides by Mastelli

In our clinic, we only work with the most rigorously researched, clinically trusted formulations—so our polynucleotide treatments exclusively use Plinest® by Mastelli, the original pioneers of PN technology.

Why do we love Plinest?
Because it’s:

Clinically backed – one of the longest-studied PN brands in Europe
Incredibly pure – thanks to Mastelli’s proprietary purification system
Designed for results – improved elasticity, hydration, luminosity, and overall dermal quality
Gentle and regenerative – perfect for tired, dull, stressed or ageing skin

Plinest doesn’t mask issues—it restores. That’s why results look natural, fresh, and quietly impressive.

What Does a Polynucleotide Treatment Actually Feel Like?

Depending on the method used, you might experience:

• tiny injections (similar to skin boosters),

• a mild tingling sensation,

• and a post-treatment glow that gets better over weeks as the regeneration kicks in.

There’s no drama. No downtime that ruins your week. Just… better skin.

Why Everyone’s Suddenly Talking About PNs

Because they actually deliver.
Where hyaluronic acid hydrates and botulinum toxin relaxes, polynucleotides regenerate.
They’re ideal if you want:

• stronger skin barrier

• smoother texture

• improved fine lines

• better healing

• that coveted “healthy-skin luminosity”

It’s the trend that isn’t really a trend—it’s a science-based upgrade to how we care for our skin.

Ready to Experience the Real “Salmon Sperm Facial”?

If you’re curious about glowing, more resilient, better-quality skin (minus any gimmicks), polynucleotides might become your new obsession.
We’d love to take you through the process and customise the perfect treatment plan using Plinest® Polynucleotides by Mastelli.

CLICK HERE TO BOOK IN FOR YOUR POLYNUCLEOTIDES

Dr S Ahmed